Ralph Waldo Emerson once wrote that “a foolish consistency is the hobgoblin of little minds.” In today’s multi-platform reality, foolish consistency is the hobgoblin of small game franchises. Fifteen years ago, when I was a producer at Ubisoft building the game that would become Assassin’s Creed, we spent a full year crafting a franchise framework … Continue reading Fans, Not Professional Developers, Will Drive the Hit IPs of the Future