Metrics and Mindsets

Community ≠ Marketing: Why We Need Go-to-Community, Not Just Go-to-Market

Patrick Woods

In a world where software is no longer sold, but rather adopted, community isn't just part of go-to-market; it's a distinct competency: go-to-community.

SaaS Go-to-Upmarket

David Ulevitch, Kristina Shen, and Das Rush

Many SaaS startups often find their initial product market fit with small and medium businesses and then move up market. We cover how to make the move.

What Time Is It? From Technical to Product to Sales CEO

David Ulevitch and Sonal Chokshi

How do you build the right team for the right play and at the right time? David Ulevitch shares hard-earned lessons and advice on tricky topics.

Inside Apple Software Design

Ken Kocienda and Frank Chen

A peak inside Apple: the creative process, how teams were organized, what it was like demo'ing for Steve Jobs, and many other fun stories.

Product-Market Sales Fit (What Comes First?)

Jyoti Bansal, Peter Levine, Satish Talluri, and Sonal Chokshi

In that shift from product-market fit to product-market-SALES fit, how much should you optimize your go-to-market for product... and even the other way around?

How to Manage a PR Agency

Shannon (Stubo) Brayton, Margit Wennmachers, and Sonal Chokshi

This episode provides perspectives from both sides of the table (in-house vs. agency, big company vs. startup) for what it takes to manage PR agency relations.

When Organic Growth Goes Enterprise

Martin Casado, Andrew Chen, Russ Heddleston, and Hanne Winarsky

What exactly does bottoms up growth for enterprise look like? How does it affect company building overall?

Monetizing Open Source (Or, All Enterprise Software)

Sonal Chokshi, James Watters, and Martin Casado

Open source is real, and it's here to stay. So how then do companies build a viable business model on top of open source?

Pricing, Pricing, Pricing

Mark Cranney, Martin Casado, and Scott Kupor

How should startups go about raising prices — or more specifically, creating value — for their products?