Metrics and Mindsets

As More Workers Go Solo, the Software Stack Is the New Firm

Seema Amble, D’Arcy Coolican, and Alex Rampell

The rise of vertical-specific software tailored to lawyers, personal trainers, recruiters, hair stylists, and everyone else striking out on their own.

Why California Burns: The Facts Behind the Flames

José Luis Ricón

The complexity of wildfires – causes, contributing factors, data – leaves a lot of room for snap judgments and no clear answers, so what can we do?

The Case for ‘Developer Experience’

Jean Yang

No code, SaaS, APIs have led to faster yet more heterogeneous systems: developers work in rainforests, not planned gardens.

Hybrid Anxiety and Hybrid Optimism: The Near Future of Work

Rajiv Ayyangar

We will inevitably blend distributed work with in-person, but the details are much harder than they appear.

On Workplace Productivity

Nicole Forsgren

What does it mean to be productive? In a post-pandemic world, we need multidimensional measures to understand worker productivity.

Choosing Your North Star Metric

Lenny Rachitsky

How to decide the guiding metrics for every type of business, based on a survey of employees at over 40 of today's most successful growth-stage companies.

The Power of Product Thinking

Julie Zhuo

Developing product thinking is not just for designers and PMs. Anyone in the business of building products or understanding trends can use this framework.

Community ≠ Marketing: Why We Need Go-to-Community, Not Just Go-to-Market

Patrick Woods

In a world where software is no longer sold, but rather adopted, community isn't just part of go-to-market; it's a distinct competency: go-to-community.

The “$20M to $500M” Question: Adding Top Down Sales

Sarah Wang and David George

The introduction of top down sales is one of the most important changes a bottom up, product-led startup faces — and only an elite few have made the leap. Get insights and frameworks from the sales & business leaders.

Growth+Sales: The New Era of Enterprise Go-to-Market

Peter Lauten and Martin Casado

Growth+sales is the model for enterprise go to market strategy. But it's not easy to get growth+sales right. We look at the common failures and how to avoid them.