Lenny Rachitsky
Ben Stokes
Jennifer Li, Sarah Wang, and Jamie Sullivan
Julie Zhuo
Anu Hariharan
Once you have users, how do you keep them engaged, retain them, and even "resurrect" or re-engage them?
The basics of user acquisition growth: paid vs. organic marketing, the role of network effects, customer lifetime value (LTV), and more.
What is a network effect? How do we untangle the nuances of ‘network effects’ with ‘marketplaces’ and ‘platforms’? What’s the difference between network effects, virality, supply-side economies of scale?