Creator Economy

Latest

The Future of Search Is Boutique

Sari Azout

The way to improve search is not to mimic Google, but instead to build boutique search engines that index, curate, and organize things in new ways.

Why China’s Version of Email Marketing Is So Effective

Connie Chan

Private traffic, a CRM strategy that emphasizes two-way conversations, could double as a crash course in how to bring community into the product experience.

The Overlooked Levels of the Creator Economy

Dan Runcie

Are creator platforms enabling the 99 percent to chase their childhood dreams? Or are they helping the stars of the 0.1 percent expand their wealth?

What’s Next for Creator Platforms? Learning to Sell

Nathan Baschez

In the rush to build frictionless payment features, the actual pitch—"here's why you should pay and here's what you're getting"—is too often an afterthought.

The Music Industry Is Built on Artists, but Shuns Creators

Dave Edwards

If the music business can revise its draconian approach to copyright, modding, and UGC, it will empower tech startups to do for audio what TikTok did for video.

As More Workers Go Solo, the Software Stack Is the New Firm

Seema Amble, D’Arcy Coolican, and Alex Rampell

The rise of vertical-specific software tailored to lawyers, personal trainers, recruiters, hair stylists, and everyone else striking out on their own.

Inside Latin America’s Creator Economy: Rich in Influence, Poor in Cash

Julio Vasconcellos

Though LatAm leads the world in internet and digital media consumption, its creators still struggle to cash in on their influence. That presents an opportunity.

In Online Ed, Content Is No Longer King—Cohorts Are

Wes Kao

Consumers pay for what’s scarce. And within the crowded, cheap, content-rich world of online education, what's scarce is community.

Fans, Not Professional Developers, Will Drive the Hit IPs of the Future

Jade Raymond

The franchises of the future need to be designed to ensure quality and canon even when we hand over ownership to the fans.

The Creator Economy Comes for Gaming

Joost van Dreunen

Players are discovering new ways to monetize, whether by building original game worlds, selling in-game goods on the blockchain, or engaging new streamer tools.